Brand Identity Design

We create brand systems that communicate who you are, why you exist, and how you show up — visually and verbally. This is the architecture that keeps every customer touchpoint consistent and memorable.

Ideal clients

• Startups defining a category
• SMEs repositioning for growth
• Agencies or in-house teams needing a cohesive identity system

Why It Matters

A thoughtful identity system is more than a logo — it’s a toolkit that speeds marketing, reduces rework, and builds recognition over time. (See brand identity examples and how consistent systems improve recognition.)

What we deliver

• Brand strategy brief & positioning statement
• Primary & secondary marks, wordmark, submarks (vector & raster exports)
• Color systems + core/extended palettes with usage rules
• Typography system, iconography, photography direction
• 12–20 page Brand Guidelines (PDF) with downloadable source files
• Example templates (email signature, PPT, social templates) for handoff

Mini-process (what to expect)

• Kickoff & discovery (stakeholders, audiences, competitor scan)
• Strategy & positioning (brand pillars, messaging hierarchy)
• Concepts & refinement (2–3 strategic directions → final)
• Guidelines & handoff (templates, assets, developer handover)