Logo & Visual Mark Design

The mark is the shorthand of your brand. We design logos and marks that are flexible, legible, and meaningful — built to perform at tiny favicon sizes and on large signage. (See logo process case studies for iterative sketching and concept validation.)

Ideal clients

• New brands launching
• Brands needing a modern mark refresh
• Businesses expanding into new channels

Why It Matters

A robust mark preserves legibility, extends into sub-marks, and becomes an asset that signals trust and quality.

What we deliver

• 3 distinct logo concepts (verbal rationale for each)
• Refined final logo with color + monochrome variations
• Favicons, social avatars, and simple animated mark (optional)
• Export package: SVG, EPS, PNG, JPG (various sizes) + source files
• Mini style sheet with clear do/don’t usage rules

Mini-process (what to expect)

• Research & inspiration (visual benchmarking + constraints)
• Sketching & concepting (hand sketches → vector directions)
• Refinement & validation (contrast, legibility, scalability checks)
• Final exports & usage guide